Video Production
A) Achieve your goals:
We believe video should deliver results. Our approach combines expertise & passion with a deep understanding of you and your audiences to make videos that engage inspire and compel people to act.
B) Engage your audience
Effective video is video that drives action. We create targeted strategies so your video content speaks to the right audience in the right way through the right channels.
C) Build a video partnership
We want to create collaborative relationships, not cut-throat ‘business as usual’. We continually push ourselves to do better, and we challenge everyone we work with too.
Our video productions vary according to campaign and budget, although they’ll usually follow the following framework:
Audiences connect much better with video that has a clear narrative structure. Before we think too much about the creative execution of the idea, we think about the journey the video needs to take, from beginning to end.
Once research is done, it’s up to our creative team to decide the concept behind the content – the big idea that brings it all to life on screen. We use our insights into your audience, market and brand to reinforce your messages and positioning.
Our producers create a compelling story and script, cast the talent, find the right locations and film the shoot using proven techniques and best equipment.
Then it’s over to our expert post-production team to pull your story and messages through. We love using our expertise in animation and motion graphics to illustrate complex ideas or liven up facts and figures.